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More information about Business Adventures-AIM-1504000021

Title : Business Adventures: Twelve enduring Tales from the World of Wall Street Hardcover – October 7, 2014
by John Brooks (Author)
ASIN 1504000021

&;Business Adventures remains the top business book I&;ve ever read.&; &;Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the express and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.